The presence of a global pandemic hasn’t stopped consumers from shopping. Nowadays, consumers demand faster access to products and services and are using online shopping platforms—like Amazon—to get the things they need.

Despite more people shopping online than ever, consumers are still looking to shop local—with “available near me” searches up over 100% from last year. To get ahead of the competition, it’s important to optimise your online presence so consumers know where your business is and that you have what they need.

Local Campaigns Drive Offline Sales

We know that more Australians are shopping online this summer now that lockdowns have been lifted, and even more are shopping locally! 67% of Australians are using search engines to find new retailers in their area, opting to shop within their neighbourhoods—but that doesn’t mean you should rely solely on your products to get customers in your store. 73% of Australians are more likely to purchase from brands that communicate regularly with consumers and promote a wide variety of products, so it’s time to get your message out there!

Optimise Your Website For Online Shopping

Before going in to buy a product, the majority of consumers are looking online to confirm that the item they’re looking for is available—so it’s important to ensure you have your product inventory data always up to date online. Optimising your online store will ensure that all consumers will be able to purchase your products.

If a customer Googles your product and you’re not one of the first businesses to pop up, chances are they’ll go to your competitor—Buzzlink Digital can help! We offer three digital service models that cater to the unique needs of your business and ensure your online presence is optimised to keep you connected with your customers.

Check out our website to learn more about the services we offer and how we can take your business and put it at the top of search results. Contact us today!