Local SEO & Google my business...What are the advantages?      

What is Google My Business?

“Google My Business” is a suite of online tools that helps you promote your business online. As a matter of fact, you're probably already familiar with a Google My Business Profile—the information you see when you search for a local business or service.

A Business Profile contains everything your customers need to know about your business, including:

• Customer reviews and feedback. 
• Your business hours and contact information.
• Any promotions or featured offers you want to share.
• Your business’s location, including convenient directions via Google Maps.

Additionally, it includes social posting to help boost your local SEO!

The Benefit of Using Google My Business

The days of phone books and classified ads are over. If a customer needs something, they're likely to search the web to find it. A business's digital presence is only as strong as the content it posts online. You must ensure your business is listed online with the correct hours, location, phone number, and other relevant information. Ultimately, if your prospects are unable to locate you, they'll look for your competitors instead!

The internet is increasingly being used to gather information about businesses, including customer feedback. About 85% of customers read online reviews before choosing a business. By using Google My Business, you can easily respond to customer feedback, showing potential customers how you do business.

New Features & Tools

Small businesses have faced a number of unique challenges over the past year due to the pandemic, which led to the development of new tools and features in Google My Business, including: 

• Posting health and safety guidelines, such as restrictions or practices
• Highlighting new methods of service, such as take-out only, curbside pickup, or delivery options

Also, Google is testing out new reporting features, such as being able to see when a customer calls you from your search results.

At Buzzlink Digital we know how important it is for small businesses to have an online presence. Setting up a Google My Business account is free but maintaining it is not easy—and that’s where we come in! Visit our website or connect with one of our experts today to learn more about our digital marketing solutions, including managing and optimising your Google My Business profile.