Tips to Increase Your Social Media Engagement

Whenever there is a complaint or query, consumers reach out to social media platforms for answers. Being there to give them the answers and validate their experience is a great way to earn their trust. These tips will help you connect with potential customers and build your brand.

1. Create Private Facebook Groups for Each Branch and Franchise: A Facebook page is useful in broadcasting information, but a Facebook group will create a space for people to discuss and collaborate around your brand. It will help each branch or franchise understand and engage with their local community.

2. Connect With Your Followers: Your job doesn’t stop with just posting content and getting likes. You need to engage in conversations, too! Respond to comments, conduct polls on Facebook and Instagram stories, share testimonials and features, and highlight the most active followers. It will help people see that your brand is authentic and increase your engagement.

3. Build Challenges, Games, and Giveaways: These are great ways to connect with your audience. Interactive content will encourage followers to stay on your profile longer. It is also a simple way to generate leads and reach your target audience.

4. Use Hashtags: As a multi-location business, maintaining groups might be challenging, but this is where hashtags can help—especially on Twitter and Instagram. Create unique hashtags for your local branches and franchises to build a successful online community.

5. Host Virtual Events: Use the live feature on Instagram and Facebook to host virtual events. Community events, like live streams, webinars, and live chats, provide communities with an opportunity to connect with you.

Creating a uniform social media strategy while incorporating the needs of local communities is challenging. It requires the teams from all your branches to enhance your brand’s social media presence; however, the right digital marketing experts can help you build your online presence so that you can focus on daily operations. contact us for more expert guidance today!