COVID-19 has had a significant impact on businesses worldwide. Whether you’re a local business, franchise, or multi-location business, focusing on improving your online presence will help you gain more customers and recover from the impact of the pandemic faster. Read on to learn more about how using the right online tool can help your business online.

Why Does Your Business Need an Online Presence?

COVID-19 has led to an increase in online shopping—however, most people still prefer visiting local businesses with 72% of Australians prefer shopping in-store to online. But customers are more cautious about venturing outside now and are choosing to Google the companies before visiting. Some of the information they look for includes:

● Methods of payment (ie. contactless payment methods)

● Curbside pick-up options

● Product inventory data

● In-store safety precautions

● Location and working hours

● Customer reviews

A Simple Way to Manage Your Online Presence

The best way to deliver information to consumers is through search engines, listing sites, and social media pages. Online listing and reputation management tools help you upload and manage data on various platforms—saving you time and money.

Control your business’s online information from a central dashboard with the Buzzlink Connect App and Local Business Online Toolkit. These tools make it easy for businesses to respond to reviews, manage listings, post on social media, and interact with customers from a central dashboard.

Advertising for Small Businesses

According to a report by the Australian Small Business and Family Enterprise Ombudsman (ASBFEO), small businesses account for between 97.4% and 98.4% of all businesses in Australia. When they don’t have an online presence, they lose out on potential customers. Effective online advertising and engagement can help them stay ahead of the competition.

With the Buzzlink Connect App, you can conduct online business, update your inventory information, and keep customers posted on your safety precautions and working hours. Take your business to the next level by building a strong online presence through our Local Business Online Toolkit.

At Buzzlink Digital, we know the importance of building your online reputation. Check out our website to learn about our reputation and business listing management services or contact us to speak to one of our team members today!