Make a Connection

Get in the habit of connecting with your fans and customers throughout the week to ensure that you interact and answer their questions. In addition to responding to the positive comments, it's important to address the negative comments to show that you care about all types of people. It should also be easy for customers to contact you on your website. Consider adding a chat box that site visitors can use to access one of your team members.

Create a Great Website

Create an attractive website that includes a variety of search engine optimisation (SEO) tools that allow your page to rank higher in search engines. Consider adding a blog to your website that features keywords to boost your organic traffic and make your business easier for potential customers to find. Add schema to your local business by selecting a JSON-LD markup generator, adding information, and testing your JSON-LD code in Google's Structured Data Testing Tool.

Utilize Google Analytics

Using tools like Google Analytics will allow you to measure your advertising ROI and monitor the activity on your website. You need Google Analytics to determine how many people visit your website, where they live, which pages on the site are the most popular, and if you should create a mobile-friendly website. Monitoring your analytics will allow you to determine what is and isn't working for your site. This, in turn, will help you find ways to make a better impression on your visitors and get them to spend more time on each page.

Maintain Your Social Media Accounts

Staying active on social media is one of the best ways to reach more people and attract more attention to your business. The best websites you should have an account on include Facebook, Instagram, Twitter, LinkedIn, and YouTube. These platforms are where you can market different products or services, take polls, and have conversations with your customers.

Knowing the best ways to create a solid online presence will help give you the edge you need against the competition. Buzzlink Digital has everything local businesses need to succeed online. Reach out to our team today to start making an impact with your online presence.