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The Importance of Google My Business For Multi-Locations and Franchises

Paul Teycheney • Jun 04, 2021

The Importance of Google My Business For Multi-Locations and Franchises

Google My Business (GMB) is one of the best ways for any franchise or multi-location business to solidify its online presence. Your image or brand needs to be represented accurately online to stay competitive. When it comes to the search engine terrain, Google is the undisputed leader. If your business has multiple locations and you aim to increase your search results, now is the time to optimise your Google My Business account.

Your franchise improves the visibility of its locations online. It achieves this by maximising its Google My Business account. Having a properly optimised GMB profile is the best way to increase revenue without worrying about your marketing costs. Here are the main reasons why Google My Business is essential to the success of your franchise or multi-location business:

Managing Your Information

Most of your prospects and customers are Google users. GMB enables you to manage the information they find when they search for your franchise or multi-location business. With accurate information on your GMB account, your customers and prospects can easily find your working hours, locations, and website.


Make sure that your brand's message and tone are consistent. Enhancing your GMB page should be left to the pros. They can help you grow your reach by providing your customers with what they need and enhance your local SEO solutions by managing your GMB channel.


Expanding Your Online Presence

Your online franchise presence is the key to your brand's success. With the free and easy-to-use GMB, you can learn more about your customers. You'll get to know how they search for your business and improve your Smart campaigns.


Your listing should show up for customers interested in your product, service, or specific location. Buzzlink Digital ensures you retain ownership of your GMB account and provides you with administrative access.


Interacting With Customers

The customer is always king. An irrelevant post or negative review can tarnish your brand. Your customers' feedback is critical in providing them with what they need. Your franchise can attract more interest by adding relevant photos and posts.


Adding normal posts to your account gives you flexibility. You can promote your franchise and the multiple locations of your business. With consistent photo posts, you get to elevate your franchise to greater heights amid competition.


Frequently Asked Questions:

Q: Does GMB have a mobile app?


A: Yes, it has a free mobile app that allows you to update your account on the go.



Q:
How much does GMB cost?


A: Google My Business is free of charge.



Q:
How do I verify my business?


A: Verification is simple and can be completed over the phone, through SMS, or postcard.


Buzzlink Digital is a digital marketing agency that helps local businesses tackle their online challenges and gain an edge over their competition. We can ensure your business gets noticed by your customers so you can achieve meaningful results. If you are looking to grow fast, contact us to schedule a free consultation.

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