Choosing the Right Platform

Most businesses prefer LinkedIn or Facebook because these sites allow for just enough flexibility to be creative in developing your business plan. Other social networks, such as Twitter and Instagram, have limitations that can stifle your posts. Before making a final decision about which sites to use, however, there are some questions you should ask yourself.

First, you need to find your niche or specific target audience. Are you looking for people in your age group or people who are younger or older? The features of a generation matter. You are most likely to find a greater range of people on Facebook.

You also have the power to send invitations to like or join your business' Facebook page to the people on your friends’ list. LinkedIn works similarly. Plus, its interactive platform allows you to message customers about new products or services and share the right links. Facebook offers the same features.

In addition to your customer's age, other factors to consider when developing a social media strategy include your target customer's income level. Gender, marital status, and even home location could play vital roles in gathering your initial customer base, and finding out which social platform they spend the majority of their time on as well.

What Are Your Social Media Goals?

What platform you choose depends on what you want from social media. Do you want to use it to provide product updates and introduce new items? Twitter and Facebook are good for that. If you're looking to grow a steady customer base, Facebook is always a solid option. If you happen to be looking for business customers, LinkedIn might be a better fit.

Matching your business with the right social media platform is crucial to growth. Whatever you do, it's best to leave room for consumer feedback. All of these factors and more help in getting a solid customer base going.

If you need some help determining which platform is right for your business, Buzzlink Digital offers three digital service models to cater to your unique needs. If you’re just starting out, try our 60-day free digital toolkit.