Why Are Online Listings So Important?

When it comes to search engines like Google and Bing, consistently correct listings mean that your business is legitimate and can be trusted, which in turn, boosts your SEO score. Websites that search engines trust experience far more visibility in search results, bringing in more traffic—and ultimately—more customers to their establishment.

Why Your SEO Score is Serious Business

In 2020, 97% of people learned about local businesses online, while 92% of consumers choose companies on the first page of search results. Local listings is also more important than ever, because 72% of customers that did a local search visited a store within 8 km of their location. And most astonishingly, 2018 recorded a 500% increase in searches with words like “near me” and “close by.” Taking care of your online listings and other digital aspects of your business could bring you more clients than ever before. With the world wide web, being seen has never been easier.

Consistency is Key

The issue is that it isn’t just about being seen. Your company’s information needs to be uniform, correct, and updated across every single listings platform. Online directories can collect incorrect information from aggregators that scrape data from public sources, so it’s important to regularly monitor them for inaccuracies.

Management of your listings across multiple directories can seem like a daunting task. Running a business is hard enough without having to think about updating your address on Yelp or making sure your work hours are the same on Google My Business and Facebook. It’s especially tricky with multi-location or franchise operations, because you have to make sure that each branch has published the correct information across all sites. It’s a big task, but it is the key to opening up your business to the world.

How Can You Manage Listings for Multi-Location Businesses?

Fortunately, there is a way to make this job a lot easier. We can assist you in monitoring more than 300 online directories and managing all your listings from one simple, user-friendly platform. If you’re looking to stay on top of your game, and you require an efficient, hassle-free listing management tool, feel free to get in touch.