Here’s how GMB can help your multi-location business and franchises.New Paragraph

Control Your Business Profile

It’s said that 80% of consumers won’t trust a local business if they find incorrect contact information online. Without a Google My Business account, you do not have control over your online business profile information, which can severely affect your brand image and make you

lose potential customers.

By creating a GMB profile, you can control what information is available to your customers when they need it.

Maintain Consistency and Brand Control

On the other hand, if you have a GMB account and some of your branches have great listings while others have not even claimed their businesses, your brand will be inconsistent. With the limited visual real estate in Google’s 3-pack local listings, the competition for traffic has become even more fierce. Unfortunately, multi-location businesses and franchises are at a disadvantage, since each location has unique contact information and addresses. To maintain consistency and have brand control, GMB allows business owners to manage their listings from one central location.

Tips for Setting up and Optimising a Google My Business Account

• Ensure that your account matches the qualification guidelines.
• Claim and verify all your locations using a single GMB account. The simplest way to collect information is through a spreadsheet. If you are eligible for bulk upload, you can use the same sheet to upload information.
• Use microsites for each of your businesses or franchises.
• Optimise your store/business locator on the main website.
• Make sure that the business name, phone number, and address on GMB match the information on the local websites.

We understand that creating and maintaining a GMB account sounds like a tiring process, but it won’t be if left to the experts. Contact us for further information or to get started today!