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Why B2B Companies Should Use LinkedIn

Paul Teycheney • Jun 18, 2020

Why B2B Companies Should Use LinkedIn

Social media outlets are some of the best tools for marketing your business. These outlets allow you to communicate information about your products and services and also display your track record of business success. Word of mouth advertising has proven to be one of the most effective marketing formats for any business. A LinkedIn profile can be your 21st-century version of word-of-mouth advertising to help you get your brand out there and noticed.

Here are a few reasons why a LinkedIn profile is crucial for B2B companies.

Promotes Your Brand

Creating a LinkedIn profile allows you to provide detailed information about your company and services. Choose information that makes you stand out from your competitors. Having a unique, informative LinkedIn profile with specific company details will help to elevate your brand over others. 


Need help with creating your profile? Reach out to the team at Buzzlink Digital.


Assists With Networking

LinkedIn allows you to network without having to rely on in-person meetings and events. This will save you precious marketing dollars since you won't have to spend on things like travel and convention costs. Employ your profile to network and connect with other businesses virtually.

Generates Leads

Getting leads is everything in B2B. Use your LinkedIn profile to find leads. You can find leads by using things like location and industry type. Are you noticing other business owners viewing your profile? Send a message to these individuals; one of them could turn out to be an ideal business contact for you. It is estimated that 80% of B2B leads come from LinkedIn alone. From a social media marketing perspective, there is no better tool for lead generation than LinkedIn.

LinkedIn Is Versatile


LinkedIn's versatility is another reason for its importance in B2B networking. It can reach areas and collect data that are not possible from traditional marketing efforts. Post marketing videos and blogs connect with other business professionals you're trying to reach.


A digital presence is a necessity for any business. Buzzlink Digital can help you develop a strong online presence in your market.
Contact us today.

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