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When you think of search engine optimization (SEO), what comes to mind? Many business owners assume that SEO is a daunting task involving coding your website or performing complicated keyword research. But it’s important to remember that SEO goes beyond just your website! It’s the sum of all information about your business online. Learn more about some of the top SEO details business owners need to know below.
Keyword research is the foundation of good SEO. After all, it’s important to use the words that align with what your customers are searching for! But keyword research doesn’t have to be overly complicated. Here are some tips to help you get started:
Once you’ve got those keywords in mind, incorporate them throughout your content online. Be mindful of keyword stuffing, though! Using too many keywords or keywords that are irrelevant to your content will
harm your SEO, not help it.
Speaking of business listings, remember that SEO isn’t just limited to your business’s website! It is comprised of all information related to your business online, such as:
Top Tip: Use your business name in the response when responding to positive reviews, but do not use it when responding to negative reviews!
Search engines are just like businesses: they want their users to be happy with the service they’re providing! As such, they want to send users to sites that are relevant to what users are searching for, consistently updated with fresh information, and an expert source of information.
As a multi-location business, it’s important to post relevant content for all of your locations. Don’t just focus on your “main” location!
At Buzzlink Digital, we provide digital marketing solutions to businesses across a wide variety of industries, including multi-location businesses! We are passionate about helping business owners get their services online and
start ranking on search engines. Visit our website to
learn more about our services, or
get in touch with us today to get started!